Pentest Budget 2025 for IT decision-makers: How to explain pentests & Co. to your management

The planning of Pentest Budgets 2025 is coming up, and as an IT decision maker, you are faced with questions like: "Do we really need another pentest? How do we justify the costs?" Although you know the need for regular penetration tests to identify security vulnerabilities, management demands clear numbers and an understanding of the financial benefits of these measures.

In this article, you will learn how to communicate the financial and strategic value of pentests & Co. in order to plan your budget specifically and set the right priorities.

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How to successfully communicate the Pentest Budget 2025

IT managers often hear statements like: “Why should we spend so much money on IT security? We haven’t had a major incident and everything is working fine.” Instead of getting into technical details or moral responsibilities, emphasize the financial and strategic benefits of security measures.

Making risk tangible

Preventive measures often only show their value once damage has been prevented. Nevertheless, you can estimate the likelihood of an attack on your company based on the general threat situation in Germany and your industry. According to Claudia Plattner, President of the Federal Office for Information Security (BSI), it is no longer a question of whether a company will be hacked, but when.

The BSI's 2023 IT security report provides relevant facts:

  • According to a Bitkom study, almost every German company has been affected by a cyber attack at some point.
  • The increasing professionalization of cybercrime makes ransomware (as a service) in particular a growing threat.
  • Hackers are increasingly working more efficiently and in a more collaborative manner, which is increasing the threat situation.
  • Ransomware attacks often affect not only the attacked company itself, but also its customers, which increases reputational damage.
  • Outsourced IT does not protect against damage: IT service providers are a popular target and their customers are directly affected.
  • No one is too small or too big: large companies remain attractive targets, while SMEs and public institutions become easy targets due to lower defenses.

Is your management asking for concrete figures? The HDI Cyber ​​Study 2023 shows the average damage caused by cyber attacks on SMEs and large companies - valuable figures for your argumentation.

Bar chart as graphic for Pentest Budget 2025
Average damage caused by cyber attacks on companies according to the HDI Cyber ​​Study 2023, which surveyed 1.200 decision-makers in SMEs.

You can also consult current hacking incidents in your industry. An overview is provided by ProSec's #CyberSecurityBriefing, which filters incidents from German-speaking countries by industry.

added value for the entire company

IT security measures such as penetration tests not only provide protection against attacks, but can also lead to significant improvements in the overall company structure. These optimizations should be part of your Pentest Budgets 2025 Here are some examples:

  1. optimization of ticket systems
    Introducing or improving a ticket system that supports IT, HR, marketing and sales increases efficiency and structures processes throughout the company.
  2. Better communication between departments and management
    IT security measures require clear communication channels between IT teams and company management. This exchange ensures faster decisions and more transparency.
  3. More efficient project management
    Security measures can serve as an incentive to introduce project management methods such as Scrum or Kanban in order to work more flexibly and agilely.
  4. Increased data security and compliance
    Clear security protocols and regular audits facilitate compliance and improve data management.
  5. Strengthening the safety culture
    Awareness-raising measures promote safety awareness in all departments, which strengthens preventive behavior.
  6. crisis management and emergency plans
    Well-thought-out security strategies improve risk management and ensure a crisis-proof organization.

Ensuring support for IT security measures

IT security affects the entire company, not just the IT department. In the event of a security incident, all departments would be affected:

  • Production comes to a standstill when systems are encrypted.
  • The marketing team is struggling with reputational damage.
  • Sales cannot communicate with customers.
  • Public Relations takes over crisis communication.
  • HR must deal with the psychological stress of employees.
  • Management must cushion revenue losses.

Our tip: Communicate actively with other department heads to work together to identify the specific impact of a cyber attack and suitable protective measures. A cross-departmental approach creates allies and provides arguments for management. Legal requirements such as the NIS2 Directive also strengthen your position by clearly transferring responsibility for IT security to management.

Conclusion

A well-thought-out security strategy not only supports IT, but also advances the entire company. Use the 2025 budget planning to establish the value of IT security measures throughout the company - as an investment that pays off in the long term.

Communicate IT security measures convincingly
We will show you how to clearly and understandably demonstrate the value of pentests & Co. for your management – ​​with well-founded analyses and practical solutions.
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